Most hospitals today face the same challenges: improve health outcomes and patient satisfaction, decrease readmission rates and cut costs. But where are you currently struggling most? In other words, where could implementing digital signage produce the greatest ROI and make the greatest impact on your strategic business goals?
Challenges and Solutions
Wayfinding: If you run a large hospital or medical complex, chances are you have a wayfinding problem, where staff members are consistently interrupted throughout the day by people asking for directions. Interactive displays allow healthcare organizations to share crystal-clear maps and directions with passersby, making the most of their wall space.
Waiting room: Kiosk allows patients to check in without waiting in line or talking with a hospital employee. After check-in, digital displays in the lobby can show queuing information for patients, relieving the stress of wondering when their name may be called for their appointment. With the split screen setting hospitals can leave queuing information on one half while displaying educational messages about general health topics or urgent safety information on the other.
Patient engagement: Bedside digital whiteboards can be used to keep patients fully up to date about their care, helping reduce anxiety. Smart signage can also deliver educational content tailored to each patient’s condition.
Informing staff: Digital signage in break rooms, nurses stations and other common areas can display staff schedules, reminders about upcoming training or hospital events, safety warnings, introductions to new team members and staff recognition.
Communicating with visitors: Hallway displays can be used to promote hospital services, deliver wellness content, solicit donations, alert visitors to public safety concerns, estimate wait time for clinic patients and keep families informed in surgical waiting rooms.
Retailers and quick-service restaurant (QSR) operators often struggle to maintain consistent customer communications and experiences. On top of that, entry-level store associate and order counter jobs are known for high turnover. That can result in a near-constant need for managers to onboard and train new staff so they provide customers with consistent, on-brand messages and services.
Challenges and Solutions
Touchscreen displays like kiosks minimize one-to-one interactions. In retail stores, quick-service restaurants (QSRs) and other kinds of businesses that operate on admission ticketing and queue management, these displays convey information that’s routinely sought out by customers. As a result, touchscreen sales have experienced strong, steady growth.
Consistency: Self-service kiosks remove the human factor that comes from customer-facing staff with limited training or experience, replacing it with information and messaging that’s always exactly what managers want conveyed. Research continues to confirm that positive customer experiences influence sales and brand loyalty. The quality of customer service has become so important that observers say it’s overtaking price and product as the most influential factor in buying decisions.
Smarts: Tied into point of sale (POS) and inventory systems, kiosks ensure customers have accurate, real-time information on everything from item pricing to availability. If an item is out of stock, your kiosk can be programmed to remove that item from the lookup screen, add a “Sold Out” text overlay or offer other purchase options like ordering for later in-store pickup. When a special offer ends, for example, the time stamp you have on file ensures the offer disappears from every screen in applicable stores.
Experience: Kiosks enhance the customer journey by letting patrons look up product information, make orders and complete transactions — all on their own time. When customized to fit within a business’ buyer journey, kiosks can move customers toward a purchase, and even accelerate the buying process by letting consumers bypass long lines and perform self check-out.
Security: The information and transaction platform secures your business and customer data from the chip up, using proven technologies like Samsung’s defense-grade Knox security.
Impact: Self-guided, readily available kiosks boost revenue by upselling higher-margin add-ons. Kiosks also speed up the average transaction time — increasing the amount of orders that can be placed in an hour, often resulting in more sales. Tillster, a digital ordering solutions firm, has found that optimized self-service kiosks typically boost orders’ dollar value by 15 to 30 percent.
Accuracy: Connected to your corporate information systems, touch-driven kiosks can provide customers with progressive layers of detail — such as buying options, technical specifications and product availability. The on-screen ordering process boosts order accuracy by confirming transactions on screen prior to payment, which helps prevent errors, speeding up transactions.
Research has long demonstrated that people are visual learners, so it makes sense for businesses driven by collaboration to embrace a tool that offers a vast, highly visual and adaptive display canvas for working meetings.
Since 90 percent of the information transmitted to the brain is visual — and that’s the information people are most wired to absorb and retain — a big display for showing and sharing can help an organization get the most out of its teams whether they gather in person or remotely.
Overcome communications hurdles like language barriers or physical impairment. How will you reach non-English speakers, sight or hearing-impaired guests and associates? Bypass those communications barriers by using pre-programmed messaging and pairing digital displays with flashing lights and sounds — a must if you ever need to evacuate or direct people to safety.
Motivate associates and accelerate business goals. Use digital signage to display real-time Key Performance Indicators (KPIs) as gentle nudges to keep employees focused and motivated to meet business objectives. Likewise, celebrate employees’ special dates, accomplishments, milestones and initiatives for a stronger corporate culture and engagement.
Enable faster crisis response and resolution. Real-time building maps, actionable messages, and emergency system integrations mean first responders can solve problems faster, and people at risk can rush to safety with minimal confusion or panic.
Automate emergency plans. Would your employees know what to do, at a moment’s notice, during an emergency? Digital signage can help activate your emergency or crisis management plans in an instant by displaying instructions that are easy to understand, actionable, and relevant to your audiences.
The finance sector has seen substantial change in recent times including regulatory changes, non bank competition, cyber security breaches, technological advancements and the changing retail environment. Most institutions today face the same challenges: increasing service levels and transparency, maintaining customer retention through tailored services and experiences, increasing communication and an ever evolving retail environment.
The industry requires a clear strategy to manage this digital world. How will implementing a digital communication campaign through a digital signage strategy focused on meeting your strategic business goals add shareholder and customer value?
Challenges and Solutions
Wayfinding: If you run a large organization, chances are you have a wayfinding challenge where staff members are interrupted throughout the day by people asking for directions. Interactive displays allow organizations to share crystal-clear maps and directions without taking up valuable wall space or staff time
Reception or waiting room areas: Kiosks allow customers to check in without waiting in line or even talking with an employee. After check-in, digital displays in the lobby can provide queuing information, relieving the stress of wondering when their name may be called for their appointment. With the IDS CMS split screen capabilities, you can provide queuing information on one half of the display while sharing educational company communication, services, general health topics or urgent safety information etc etc on the other.
Retail Pop Ups: customer engagement requires a flexible approach and a retail pop up stand strategy can provide a tailored branding solution through uniquely branded counter displays that provide you with a flexible mobile approach to reaching your customers. They can range from a small counter unit to a full retail environment and incorporate cutting edge technology to enhance the customer experience.
Informing staff: Digital signage in break rooms and other common areas can display company messages, staff schedules, reminders about upcoming training or events, safety warnings, introductions to new team members and staff recognition.
Communicating with visitors: Hallway displays can be used to promote services, deliver wellness content, alert visitors to public safety concerns
Retailer environments often struggle to maintain consistent customer communications and experiences. On top of that, entry-level store associate and service counter jobs can often have a high turnover resulting in inconsistent messaging and customer experiences. This requires a near-constant need for managers to onboard and train new staff to ensure they provide customers with consistent, on-brand messages and services.
Challenges and Solutions
Touchscreen displays like kiosks minimize one-to-one interactions. In retail , that operates on admission ticketing and queue management, these displays convey information that’s routinely sought out by customers. As a result, touchscreen sales have experienced strong, steady growth.